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Folklore Napa


Folklore represents the intersection of the best in music, spirits, and food, from people
immersed in these worlds.

A Partnership Grounded in Wine, Food, and Music
Folklore Art

About the Team

Faith Bio Image

Faith Henschel-Ventrello

Faith served as Music Director at KCMU (now KEXP in Seattle) while earning her B.A. from the University of Washington, and spent the following twelve years as a music industry executive at Elektra, Capitol, and Virgin Records. In 1998, Faith and Steve Ventrello founded Parador Cellars, which produces Napa Valley Tempranillo and Cabernet Sauvignon. Relocated to Napa, Faith worked in the music-based dotcom sector while helping to grow Parador. In 2002, she and Steve started a second company, Vintage Wine Marketing. Determined to put average overachievers to shame, Faith also revived KCMU as a low-power FM radio station and then…you guessed it, opened Folklore!

Steve Ventrello

Steve Ventrello 
Wine Director Bon Vivant

Steve has a storied career in wine sales and marketing, and his superb palate is respected by oenophiles around the world. Since 1998 he has managed the production—including wine-making—of Parador. Erstwhile guitarist, accordion savant, Steve’s greatest artistry may well be Folklore’s varied, interesting wine program.

Josh Rosenthal Photo

Josh Rosenthal
Vinyl Procurement

Josh is the owner, founder, and creative force of Tompkins Square Records, an independent label based in San Francisco that has garnered seven Grammy nominations and earned wide acclaim for its diverse catalog of new and archival recordings. Josh is the author of Record Store of The Mind, which chronicles his 30 years of fandom and toil in the music business. Previously, Josh was a VP of Sales & Marketing at both Sony Music Distribution and Columbia Records. His biggest love, after his children, is unearthing used record collections and turning on new listeners to historically underappreciated artists.

The Record Store

The Cafe & Wine Bar


We feature local and international wines, along with coffee, beer and non-alcoholic creations.


We focus on locally sourced ingredients and producers,
including caviar from Regiis Ova and charcuterie from the Fatted Calf.


If you've any questions about any of our albums or simply want to get in touch, we'd love to hear from you.

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